ExxonMobil has announced a partnership with Grupo Orsan to open eight Mobil-branded service stations in Querétaro as part of the company’s entry in Mexico’s fuels market. ExxonMobil plans to open 50 Mobil stations in the Bajio region by the end of 1Q18.
The stations will be operated by Grupo Orsan and supplied with gasoline and diesel produced by ExxonMobil’s refineries in Texas, US. The fuels will be distributed by rail through two private fuels terminals located in San Luis Potosi and San Jose Iturbide. This is part of ExxonMobil’s long-term commitment to invest US$300 million in fuels logistics, product inventories and marketing in Mexico over the next 10 years.
ExxonMobil’s SynergyTM product line increases engine-cleaning power, helping improve engine performance, responsiveness and fuel economy compared to gasoline meeting minimum Mexican government standards.
The company will also launch a Guaranteed Fuels programme to help assure customers, through routine visits to stations, that the fuels meet its stringent quality requirements and correct quantities are being sold. The programme will be supported by an independent company that specialises in inspection, product testing and certification.
“The opening of these first eight Mobil service stations, made possible by Mexico’s new energy policy regime, is a significant milestone for the country and our company,” said Carlos Rivas, fuels director for ExxonMobil Mexico.
“Orsan’s partnership with ExxonMobil will increase our competitiveness in the fully deregulated fuels market, supported by a globally prestigious brand like Mobil and a unique marketing offer designed to attract consumers,” said Carlos Sandoval, CEO of Grupo Orsan.
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