Petro-Canada Lubricants Inc. (PCLI) and Liverpool Football Club (Liverpool FC) have announced a three-year partnership that will see Petro-Canada Lubricants become an official global partner of the football club.
PCLI – a leader in innovative lubricants, specialty fluids and greases – will use its international presence working together with Liverpool FC to create unique programmes for customers and fans alike, including exclusive access to Liverpool FC experiences.
Mark A. Plake, President, Petro-Canada Lubricants Inc., said: "Liverpool Football Club is an internationally recognised team renowned for their endurance, reliability, and competitive edge. These are key attributes in both football and our business and we’re proud to celebrate our partnership with a Club that so closely shares these qualities."
Tony Weatherill, Managing Director, Global Marketing, Research and Development, Petro-Canada Lubricants Inc., added: "Liverpool FC and Petro-Canada Lubricants are built around high quality teams that are driven by innovative thinking. The synergies between our two brands will make for a dynamic and successful partnership and we are eager to begin developing new opportunities together."
Billy Hogan, Managing Director, Liverpool FC, commented: "We are delighted to welcome Petro-Canada Lubricants as an Official Partner of Liverpool FC. To partner with a global business that shares LFC’s values of ambition and commitment is incredibly exciting for the Club. We look forward to working with PCLI to create unique and exciting programs which will help us engage with our fans and their customers around the world."
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