Axens continues its development and takes on a new identity
Published by Laura Dean,
Following the acquisition of Heurtey Petrochem and Prosernat, Axens expands its portfolio of solutions and introduces its new brand architecture, identity and logo.
Axens, a subsidiary of the IFP Group, is now capable of supplying its customers with an integrated offer including a comprehensive range of solutions for the conversion of oil and biomass into clean fuels, the production and purification of the major petrochemical intermediates, along with the treatment and conversion of natural gas.
Prosernat’s input reinforces Axens natural gas treatment technologies and enables synergies between catalysts, technologies and proprietary equipment, notably for the modularisation of Axens technologies. Heurtey Petrochem’s industrial legacy expands Axens offer in the field of process furnaces, which will be developed through synergies with its own technologies, combining them with its energy efficiency and digitalisation services.
This acquisition has led Axens to design and roll-out a new identity and brand architecture.
Axens becomes the global brand for all its activities represented by the following commercial brand names:
- Axens Solutions for activities currently performed by the Global Business Units Catalysts & Adsorbents and Process Licensing, including the modular units business formerly offered by Prosernat.
- Heurtey Petrochem Solutions for the furnace business and Axens Horizon for the auditing, consulting and digital applications activities, promoted by the Performance Programs Business Line, both within the Global Business Unit Engineering & Solutions.
This new identity reflects the scope of Axens’ integrated offer, which now includes a wide range of technologies, proprietary equipment, furnaces, modular units, catalysts, adsorbents and related services. Through its 50% stake in the capital of Eurecat, Axens expands its offer to all services dealing with the catalysts management, including catalyst conditioning and regeneration along with reactor loading and unloading operations. Axens is thus ideally positioned with its customers to cover the entire value chain from feasibility studies to the start-up and follow-up throughout the entire unit cycle life.
Axens CEO Jean Sentenac said, “This acquisition constitutes an amazing opportunity enabling our Group to pursue its growth and provide our customers with inventive, integrated and sustainable solutions for cleaner mobility, chemical intermediate production, natural gas and effluent treatment, and support their environmental and energy transition challenges.”
Read the article online at: https://www.hydrocarbonengineering.com/product-news/04022019/axens-continues-its-development-and-takes-on-a-new-identity/
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