DowDuPont™ has announced the corporate brand names that each of its divisions plans to assume once they are separated as independent companies as intended.
While certain product names will change at separation, many products within each intended company will continue be sold under their current, widely known brand names.
The intended agriculture company, headquartered in Wilmington, Delaware, US, will assume the name Corteva Agriscience, which is based on a combination of words meaning ‘heart’ and ‘nature.’
With respect to the intended Materials Science company, based in Midland, Michigan, US, Jim Fitterling, Chief Operating Officer, Materials Science Division of DowDuPont, said: “The Dow name and the Dow diamond have an extremely strong foundation from which we will grow and serve our customers. The iconic red diamond logo will serve as a point of continuity for all of our stakeholders as we build the most innovative, customer-centric, inclusive and sustainable materials science company in the world. We will continue Dow’s long history of innovation and be centred on Dow’s core values of respect for people, integrity, and protecting our planet.”
The intended Specialty Products company, headquartered in Wilmington, Delaware, will become the new DuPont, reflecting the strength of its technology-driven specialty businesses with highly-differentiated products and solutions that transform industries and everyday life.
Marc Doyle, Chief Operating Officer, Specialty Products Division of DowDuPont, said: “We are creating a premier innovation-driven specialty leader, drawing on expertise and assets from both heritage Dow and DuPont, which delivers the essential advances that our customers — and the world—need to thrive. We are deeply proud to have this company carry the DuPont™ name into the future.”
Additional brand development work for the intended Materials Science company and the intended Specialty Products company is ongoing.
The Materials Science division is anticipated to separate by the end of 1Q19, and Agriculture and Specialty Products are expected to separate by 1 June 2019.
Read the article online at: https://www.hydrocarbonengineering.com/petrochemicals/28022018/dowdupont-confirms-brand-names/