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GreenField Specialty Alcohols to change name

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Hydrocarbon Engineering,


GreenField Specialty Alcohols, Inc., Canada's largest ethanol producer and a world leader in high-purity specialty alcohols, has announced it has changed its name to Greenfield Global. The name change reflects the company's broader product categories and its expertise in driving innovations to demonstrate and commercialise new biochemicals and biofuels.

"Today, we are the largest ethanol producer in Canada and a leading producer of many grades of specialty alcohols. But we also produce and sell numerous other products in markets around the world," said President and CEO Howard Field, who joined the company in 2014. "Our legacy name no longer fully described our company. We want to ensure that our brand accurately reflects the full scope of who we are, what we do, and where we're going."

Over the years, Greenfield Global has achieved exponential growth by combining organic expansions with prudent, strategic acquisitions and best-in-class operations and efficiency. Coupled with a passion for innovation, Greenfield Global is positioned to make a meaningful contribution to the development of the future low-carbon economy through the process by which it manufactures its products, and the products themselves.

"Our vision of a bio-based, low-carbon economy is very important to us," continued Field. "We are consistently achieving lower carbon intensity goals at our production facilities, and many of the products we manufacture are either cleaner burning fuels or biochemicals replacing petrochemicals. As the world seeks new forms of energy from renewable feedstocks, new technology pathways for the production of advanced biofuels and biochemicals are critical. At Greenfield Global, we are nimbly working on commercialising a number of them."

As part of its rebranding, Greenfield Global also introduced a new logo and will change its domain address (email and website) to Greenfield.com. The new name and branding is effective immediately and will be implemented across the company's products and services throughout the calendar year and 2018. Greenfield Global's specialty alcohols and solvents brands 'Commercial Alcohols' and 'Pharmco-Aaper' will remain as they are leading, respected brands within their markets.

Read the article online at: https://www.hydrocarbonengineering.com/petrochemicals/26052017/greenfield-specialty-alcohols-to-change-name/


 

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