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Oil and gas benefits promoted during Super Bowl

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Hydrocarbon Engineering,

The American Petroleum Institute (API) has launched a new advertising campaign to highlight the unexpected ways in which US consumers benefit from products derived from natural gas and oil.

The campaign’s first advertisement was aired during the NFL’s showpiece Super Bowl between the New England Patriots and the Atlanta Falcons, which was held in Houston, Texas, US.

The President and CEO of the API, Jack Gerard, said: “This is an exciting new initiative that will demonstrate the many innovative ways that natural gas and oil, and the products derived from them, are integrated into our daily lives […] From modern technological advances to life-saving medical devices to everyday cosmetics, there are countless examples of how natural gas and oil help consumers power past the impossible every single day. This dynamic campaign will show how individual consumers benefit from more than just transportation fuels or cooking and heat.

“Just five years ago, no one would have imagined the United States could increase production and refining of oil and natural gas while cutting greenhouse gas emissions, which are near 25 year lows. That’s just one way we’ve powered past the impossible, and the new campaign highlights the myriad other aspects of life in which natural gas and oil make the impossible, possible.

“Our campaign will continue to raise awareness about the role natural gas and oil has in economic growth, job creation, environmental stewardship and national security. And there’s no better opportunity to launch this new campaign than during today’s Super Bowl in the energy capital of Houston, and in front of the largest audience possible.”

The API confirmed that it has launched a new website to accompany the multi-year education and awareness campaign.

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