BASF to open global Digital Hub in India

Digital Hubs are centres of digital expertise that deliver standardised, digital services at scale to BASF’s businesses worldwide. The Digital Hub in Hyderabad strengthens BASF’s global digital setup by consolidating capabilities at a cost-efficient location and enabling faster and leaner service delivery.

“With this next step in value creation in BASF’s back-end organisation, we ensure digital service delivery on competitive terms,” said Dr. Dirk Elvermann, Chief Financial Officer and Chief Digital Officer, BASF SE. “Hyderabad offers all the attributes of a Digital Hub with global reach. Cooperation between the new Digital Hub in India and our existing global Digital Hubs, and excellent service delivery to our businesses, are the top priorities.”

Another pillar to reduce complexity and cost is to standardise and focus the digital portfolio on areas that generate the greatest value for BASF’s core businesses. This will be accompanied by structural changes. Overall, the division Global Digital Services aims to significantly reduce its global workforce by 2030. This includes positions in Ludwigshafen. Furthermore, Global Digital Services plans to reduce the overall number of sites at which digital specialists are located. All measures will be implemented in a socially responsible manner and in compliance with existing co-determination rights.

Preparations for opening the Digital Hub in Hyderabad are underway. Hiring and operational activities under the new Indian legal entity, BASF Digital Solutions Private Ltd, will begin immediately.

“I am pleased that we can launch the hub so quickly and ramp it up sustainably,” said Dietrich Spandau, President of Global Digital Services. “Our goal is to build an attractive place to work that embodies BASF’s Winning Culture and enables high-performing, global teams.”

“The Digital Hub in Hyderabad becomes part of BASF’s long-standing and successful presence in India with existing manufacturing and research and development activities in the country. It supports BASF’s ambition to work faster, leaner and focus on what creates the most value,” added Alexander Gerding, Head of BASF Group Companies in India.

Read the article online at: https://www.hydrocarbonengineering.com/refining/30012026/basf-to-open-global-digital-hub-in-india/