Acosta Sales & Marketing has released the 11th edition of ‘The Why? Behind the Buy’ report which analyses how Americans grocery shop and what drives consumers’ purchase decisions. Acosta’s latest research outlines shifts in the consumer decision making process to help CPG companies and retailers hone their sales and marketing strategies. Colin Stewart, Senior VP, Acosta said, “grocery shopping has become a complex, consumer centric matrix of options as Americans have more choices today than ever before. As consumers report saving an average of US$67/month due to lower gas prices, and directing some of those savings to food and groceries, there are even more decisions to make on what, where and how to buy. By better understanding current shopper behaviours and purchase drivers, brands and retailers can successfully convert these extra dollars into incremental sales.”
Lower gas prices enable consumers to spend elsewhere
72% of shoppers ages 18 – 34 indicate they will be spending their fuel savings on groceries.
Edited from press release by Claira Lloyd
Read the article online at: https://www.hydrocarbonengineering.com/refining/21042015/us-fuel-and-grocery-spending/
