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API launches new ads

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Hydrocarbon Engineering,

API has launched a new series of Energy from Shale ads highlighting the experiences of local communities that have benefited from the development of oil and natural gas and educating viewers on the hydraulic fracturing process.

“For over 65 years, hydraulic fracturing has helped American communities to create jobs, power economic growth, and generate revenue for everything from education to public safety,” said API Director of Upstream and Industry Operations Erik Milito. “Our experience proves that a balanced approach to energy development will create a brighter future, where jobs are more abundant and the American people enjoy far greater energy security.”

The new television, radio, and online campaign will begin this week in select states. The ads feature real people discussing real experiences, including a geologist in Colorado and a diner operator in Pennsylvania. The Energy from Shale campaign is a key component of API’s broader energy literacy efforts, which also include a new national ad, announced last week, emphasising America’s emergence as an energy superpower.

“America’s shale revolution has created millions of jobs, helped to cut our nation’s carbon emissions to near 20-year lows, and saved the average U.S. household US$1200 in 2012,” said Milito. “With the support of policymakers and local communities across the country, we can continue to secure America’s future as an energy superpower.”

API is the only national trade association representing all facets of the oil and natural gas industry, which supports 9.8 million U.S. jobs and eight percent of the U.S. economy. API’s more than 625 members include large integrated companies, as well as exploration and production, refining, marketing, pipeline, and marine businesses, and service and supply firms. They provide most of the nation’s energy and are backed by a growing grassroots movement of more than 25 million Americans.

Adapted from press release by Joe Green

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