Shell introduces new, game changing premium fuel

Shell is offering an industry game changer new premium fuel. The new fuel, Shell V-Power NiTRO+ Premium Gasoline, is Shell's most technically advanced premium Shell fuel ever produced that provides customers across the country with the best total engine protection by offering superior protection against engine wear and unbeatable protection against gunk and corrosion.

"New Shell V-Power Nitro+ Premium Gasoline isn't just a breakthrough for Shell; it's an industry breakthrough in fuels technology," said Elen Phillips, Vice President, Shell Americas Fuels Sales and Marketing. "For most Americans, cars are essential to their livelihood and represent a huge investment. That's why our scientists continuously push the boundaries of fuels technology. We want our customers to know they are filling up with a premium gasoline that offers the best total engine protection they can get."

For the last two years, premium gasoline volumes and vehicles requiring premium fuels rose, despite the decline in industry gasoline sales. Recognising the growing need for high performance premium fuels, Shell launched Shell V-Power NiTRO+ Premium Gasoline as a means of putting its customers' needs first.

The Shell V-Power NiTRO+ Premium Gasoline formulation contains a combination of two key cleaning agents that perform better than the single component in the previous Shell V-Power formulation. This innovation enables inclusion of a new, breakthrough component designed to help prevent wear in critical engine parts. The new premium fuel also helps protect critical fuel system components from corrosion, destroys gunk left behind by lower quality premium gasoline; it then acts like a barrier to protect against gunk, wear and corrosion.

Development of the new, innovative formulation came through the technical partnership between Shell and Scuderia Ferrari. This technical partnership with Scuderia Ferrari is considered one of the most technically advanced and successful in the history of Formula One racing, having resulted in 12 Drivers' Titles and 10 Constructors' Championships. The Shell V-Power race fuel used in the Scuderia Ferrari SF15-T V6 power unit contains at least 99% of the same types of compounds used in Shell V-Power NiTRO+ Premium Gasoline.

Adapted from press release by Rosalie Starling

Read the article online at: https://www.hydrocarbonengineering.com/refining/02062015/shell-introduces-new-game-changing-premium-fuel-874/