The new ABB Turbocharging website is now live following a complete reappraisal of design and functionality to ensure the company’s digital front door also fulfils its role as a responsive business tool.
ABB’s development team were tasked with creating a site characterised by ease of navigation and timely content updating, while at the same time providing a knowledge resource for the industry. The team were also mindful that the portal should be consistent and accessible across a range of platforms. The new site adjusts to different mobile devises, optimising user experience no matter what the device.
The website has been designed with continuous improvement in mind, with the objective of enriching content to help customers meet their daily challenges and stay up to date with the latest company and industry developments. To achieve that goal ABB are welcoming feedback.
Axel Kettmann, Head of Sales and Marketing, ABB Turbocharging said, "the redesigned ABB Turbocharging website offers a new look, simplified navigation, greater responsiveness, updated graphics and updated layouts. Visitors can also find the information they need on our entire product and service portfolio more quickly, with the user guided in a logical way through our various activities. Whether the user is searching for product manuals or technical papers, seeks to cross reference material, or simply wants to know whom to contact, the site navigation allows the user to easily accomplish their goals. The website’s fresh, modern and dynamic look and feel is a bonus."
Visit the website here.
Adapted from a press release by Claira Lloyd.
Read the article online at: https://www.hydrocarbonengineering.com/product-news/20052014/abb_launch_new_turbochanging_website68/