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Rebrand for ROXUL Technical Insulation

Published by
Hydrocarbon Engineering,

ROXUL Technical Insulation is now ROCKWOOL Technical Insulation in North America.

Effective 1 January 2018, the company officially adopted the name of its global parent company: ROCKWOOL.

The company plans to build on its 80-year history by leveraging its broad portfolio of capabilities by releasing the natural power of stone.

The rebrand to ROCKWOOL Technical Insulation applies not only to the Industrial (ProRox) and Marine & Offshore segment (SeaRox), but includes all product lines of the company’s North American stone wool insulation business - residential, commercial, roofing and OEM (core solutions). North American customers and consumers will see the ROCKWOOL rebrand supported throughout 2018 with increased presence, promotional efforts and communications.

Customers will notice a transition to the ROCKWOOL branding on all ProRox and SeaRox packaging. The primary difference will be the new ROCKWOOL logo, which includes a graphic representation of a volcano.

“This exciting rebrand strengthens our position as a world class company while introducing our strong global brand to the North American marketplace,” says Mike Kozokowsky, Vice President, ROCKWOOL Technical Insulation (Americas). “Under ROCKWOOL you can look forward to the delivery of world class stone wool solutions supported by knowledge and expertise from around the world, allowing us to better serve our customers, while continuing to grow and invest in the North American market.”

Since 2014, the ROCKWOOL Group has invested some US$350 million in three new North American manufacturing facilities, including a recently announced stone wool insulation plant in Ranson, West Virginia.

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