ABB has been ranked seventh in the Interbrand’s annual list of the most valuable Swiss brand. This makes the company the most valuable B2B business brand in Switzerland. This is the first time that B2B brands have been included on the list. The global consultancy firm who compiles the list has valued the ABB brand at approximately 5 billion Swiss franca. The inclusion of B2B companies for the first time recognises their importance to the Swiss economy, according to Interbrand.
- In 2013 ABB had global revenue of US$ 42 billion.
- ABB has 150 000 employees in more than 100 countries.
- ABB invests approximately US$ 1.5 billion annually in R&D.
- ABB employs approximately 8500 technologists.
- In 2013 ABB had the most patent filings of all Swiss companies.
Ulrich Spiesshofer, ABB CEO said, "we are very proud of this recognition as it shows the tremendous value we have build with our brand. It reflects ABB’s status as a world leader in power technologies. ABB’s technologies enable substantial energy savings, productivity gains in automation as well as a stable and smart power grid. The brand represents what we stand for: Power and Productivity for a better world."
Michel Gabriel, MD, Interbrand Zurich said, "thanks to consistent brand management, ABB conveys an image of excellent technical quality and high performance, and clearly communicates its contributions to solving today’s global challenges. The role of brands in the B2B sector has increased continuously in the past few years because many companies have recognised that in highly competitive global industries, branding is one of the few mechanisms they can use to set themselves apart from the competition in the long term. So a strong brand is a definite competitive advantage."
More information on the Best Swiss Brands of 2014 can be found at www.bestswissbrands2014.ch.
Adapted from a press release by Claira Lloyd.
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