BASF is introducing a new claim ‘We create chemistry’ in its logo. This change to the company’s brand identity underlines how BASF collaborates and innovates with customers and partners to contribute to a sustainable future. The new claim is derived from the company’s ‘We create chemistry’ strategy, which was announced in 2011.
In accordance with its company purpose ‘we create chemistry for a sustainable future,’ BASF’s goal is to bring together people and ideas in a process of co creation. BASF is inviting people to collaborate on developing solutions to global challenges related to urban living, smart energy and food throughout the anniversary year. To spark discussion, the company has launched an interactive platform called Creator Space online at www.creator-space.basf.com. Here, customers, scientists, the public and BASF experts are invited to exchange thoughts and ideas.
Kurt Bock, Chairman of the Board of Executive Directors, BASF said, ‘our 150 year anniversary shows that chemistry is an enabler for new ideas and solutions. Innovation in the 21st century will require new strategies and tools, and social networks are an important part of the mix.’
BASF has identified three topics where chemistry plays an important role that will form the focus of the anniversary program:
- Urban living.
- Smart energy.
Further details of the anniversary program will be announced at a press conference on December 4, and then there will be regular updates on all activities on Creator Space online. One highlight of the year will be the anniversary celebration in Ludwigshafen on April 23, 2015.
BASF Pakistan has concluded a six month internship program for eight underprivileged engineering students from AmanTech, a leading non-profit technical training institute, at its Karachi site in Pakistan. The program provides the interns with on the job training in technical disciplines such as electronics, mechanical and electrical engineering and allows them to apply hands on technical and professional skills and knowledge to real world situations.
Faisal Akhtar, MD, BASF Pakistan said, ‘it is our responsibility to nurture future talent in Pakistan. By providing the internship program, we are supporting AmanTech in empowering youth from underprivileged backgrounds, and grooming future talent. Following the six month internship, the students now have strong practical skills and the latest knowledge in engineering disciplines that will boost their career. I would like to offer my heartfelt congratulations to them and wish them all the best for their future endeavours.’
Owais Iqbal, one of the interns said, ‘I gained a better understanding of electrical concepts, their application and techniques in conducting troubleshooting.’
Edited from press releases by Claira Lloyd
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